Small Business Marketing & Growth Strategy

I partner with Balanced Animal Rehab & Training Center (BARC) to lead end-to-end marketing strategy and execution—rebuilding their digital presence, refining service offerings, and creating a scalable foundation for growth across web, email, and customer experience.

Scope of Work

• Full website redesign, including content strategy, UX, and digital storytelling
• Service architecture, positioning, and offer refinement
• Brand voice development and foundational brand guidelines
• Email marketing program launch, including newsletter and automated welcome flows
• Customer journey mapping and booking flow optimization to reduce friction and improve conversion
• Social media strategy, account consolidation, and content direction
• Market and competitive research to inform pricing strategy and improve margins
• Legal and operational support, including waiver and client experience documentation

Impact

In the first 3–4 months of engagement:

• Built and launched BARC’s email program from the ground up, grew subscriber base from 0 to 110+ within 3 days of launch
• Redesigned and relaunched the full website to improve clarity, navigation, and conversion pathways
• Launched new customer touchpoints to drive engagement and retention
• Established foundational marketing infrastructure across web, email, and social
• Improved clarity and structure of service offerings
• Created scalable systems to support future growth