Small Business Marketing & Growth Strategy

I partner with Balanced Animal Rehab & Training Center (BARC) to lead end-to-end marketing strategy and execution—rebuilding their digital presence, refining service offerings, and creating a scalable foundation for growth across web, email, and customer experience.

Scope of Work

• Full website redesign, including content strategy, UX, and digital storytelling
• Service architecture, positioning, and offer refinement
• Brand voice development and foundational brand guidelines
• Email marketing program launch, including newsletter and automated welcome flows
• Customer journey mapping and booking flow optimization to reduce friction and improve conversion
• Social media strategy, account consolidation, and content direction
• Market and competitive research to inform pricing strategy and improve margins
• Legal and operational support, including waiver and client experience documentation

Impact

In the first 3–4 months of engagement:

• Built and launched BARC’s email program from the ground up, grew subscriber base from 0 to 110+ within 3 days of launch
• Redesigned and relaunched the full website to improve clarity, navigation, and conversion pathways
• Launched new customer touchpoints to drive engagement and retention
• Established foundational marketing infrastructure across web, email, and social
• Improved clarity and structure of service offerings
• Created scalable systems to support future growth

Website Redesign • UX Strategy • Scheduling Integration • Brand Refresh

Tail Waggin’ Dog Training, a Cape Cod-based dog training business specializing in group classes and private in-home training, needed a modern digital experience that better reflected the expertise of its trainers and simplified the client journey from discovery to registration.

I led a full Squarespace redesign and platform migration from WordPress, reworking the site architecture, visual identity, class structure, and booking workflows to create a cleaner, more user-friendly experience for both new and existing clients.

Scope of Work

• Full website redesign and migration from WordPress/pair.com to Squarespace
• UX and navigation restructuring
• Brand positioning and visual direction
• Color palette and typography refresh
• Group class service architecture and standardized class templates
• Acuity Scheduling implementation and optimization
• Intake forms, booking workflows, and automated client communications
• SEO-focused website copywriting and content strategy
• Team/About page restructuring and trainer profile development
• Private training inquiry workflow and conversion optimization
• Domain migration and launch support

The Result

The redesigned site transformed Tail Waggin’ Dog Training from a dated, text-heavy WordPress experience into a polished, modern platform that better supports client conversion, communication, and long-term business growth while reflecting the warmth and professionalism of the training team.